Millions of US TV Viewers to See Galway

27 Sep 2010

Images of Galway and the West of Ireland will be beamed into the homes of millions of Americans later this year after the cast of Celtic Crossroads, one of the most popular Irish music and dance shows in the US, recorded a TV show for American giant PBS here recently.  PBS is an American public broadcasting television service with about 350 member TV station across the US.

Celtic Crossroads consists of seven world-class musicians, who started out busking on the streets on Galway and who have rapidly become a major success in the US, performing capacity tours and live shows on numerous TV and radio channels, including NBC, ABC, FOX and CBS.  In addition to music and dance, the Celtic Crossroads show features stunning footage of Irish heritage and landscapes during their live performances.

The musicians were here as guests of Tourism Ireland in New York, to record the documentary for PBS about their Galway origins.  The programme, which will air nationwide in November, will be seen by millions of households throughout the US and will include iconic footage of Galway and the West.

Joe Byrne, Tourism Ireland’s Executive Vice President in North America, said: “We in Tourism Ireland are delighted that the Celtic Crossroads musicians have returned to Galway to film this documentary.  It provides us with an interesting and different way to showcase Galway and the West to a huge audience across the US – demonstrating what makes this part of Ireland so unique and special. 

“North America is a very important market for tourism to the island of Ireland and we have a range of strong promotional campaigns under way right now, providing compelling reasons to visit and emphasising the convenience and value of a holiday here.  It is absolutely essential that we convey the message that there has never been a better time for Americans to visit the island of Ireland.”

                                                                                                                                 The cast of Celtic Crossroads are filmed busking outside the Kings Head pub on Galway’s Shop Street, as part of their documentary for US TV giant PBS.


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.



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