Looking East for New Business Tourism

22 Sep 2010

 Pictured at the Know Asia Grow Asia tourism event which took place in Dublin’s Westbury Hotel are Siobhán McManamy, Tourism Ireland with Maria McGovern and Lee-Ann McCarthy, Kildare Village Outlet.  The seminar was organised by Tourism Ireland to help enterprises from around the island of Ireland understand and engage with these tourism markets of the future in Asia. 

Attendees – who included hoteliers, self-catering and bed and breakfast operators, activity providers and visitor attractions – heard a series of presentations on China, India, Japan and the Middle East and the various opportunities these emerging tourism markets present.  Industry experts already working in these markets provided insights into what the Asian customer is looking for, as well as practical advice and tips about how to work more effectively with the travel trade in Asia and ultimately to grow business from these markets.

Jim Paul, Tourism Ireland’s Head of Australia and Developing Markets, said: “The World Tourism Organisation (UNWTO) forecasts that the Asian-Pacific region is set to become one of the fastest-growing markets for outbound travel over the next ten years, with up to one-third of total world tourism coming from this region by 2020.  The Tourism Ireland event today provides our tourism industry partners with a greater understanding of the various markets in Asia and will help them as they plan for 2011 to evaluate the opportunities and platforms for growing business from these markets.” Jim Paul added.


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.



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