Up to five million TV viewers across the US will see Lough Erne Golf Resort on CBS in spring 2011. The CBS crew spent two days in Fermanagh recently, in brilliant sunshine, filming presenter David Camp as he played the Faldo course in the stunning scenery around Lough Erne. The visit was arranged by Tourism Ireland and facilitated by the Northern Ireland Tourist Board.
Lough Erne Golf Resort will be part of a thirty-minute programme which will also preview the Solheim Cup, to be held next year at Killeen Castle in Co Meath. This show will air in the spring and will also be repeated by CBS in various US cities throughout 2011.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that CBS has chosen to feature the Lough Erne Golf Resort. It is a wonderful opportunity to showcase the superb golf and tourism product of Northern Ireland; the footage shot by the crew in Fermanagh will be seen by millions of Americans, encouraging more of them to consider a golfing vacation here.
“The US is a key tourism market for Northern Ireland and we have a strong and comprehensive promotional programme under way. We are placing significant emphasis on all value for money offers including great golf deals, to drive home to US golfers our message about the superb range of offers available in Northern Ireland.”
In addition to the CBS TV crew, Tourism Ireland also invited leading journalists from Germany, France, the US and Great Britain to take part in the recent Lough Erne Golf Challenge Event.
David Camp, presenter of CBS programme ‘Golf Resorts International’ (second from right) discusses the Faldo course with Lyne McCoole, Director of Golf at Lough Erne Golf Resort.
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For further information:
Clair Balmer, Tourism Ireland
T: 028 7035 9260/ 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.