Irish Golf to Feature in Etihad Airways In-flight Entertainment

07 Jul 2010

The K Club in Co Kildare and golf on the island of Ireland is set to feature on all Etihad Airways in-flight entertainment for the rest of this year. The 30-minute documentary will be available to passengers travelling on all Etihad flights and presents a wonderful opportunity to promote golfing on the island of Ireland to thousand of Etihad’s passengers.

Jim Paul, Head of Australia and Developing Markets, Tourism Ireland commented: “This is a good opportunity for us to showcase the K Club and the fantastic golf product on offer on the island of Ireland to a wide audience. It will help raise awareness of our world-class golf and the excellent value green fees on offer here. Tourism Ireland is working hard to raise the profile of the island of Ireland in the Gulf countries, and in other new and developing markets, as a premier golf, holiday and Business Tourism destination.”

Six residents of the United Arab Emirates, who travelled to Ireland and the K Club recently, to challenge six Irish golfers in a fun golf tournament called the ‘Shamel Cup’ (from a combination of the words ‘shamrock’ and ‘camel’). Sponsored by Tourism Ireland in Dubai in conjunction with Etihad Airways, the golf competition was filmed as part of the thirty-minute Ireland documentary, which will be part of the airline’s in-flight entertainment for the rest of this year. The competition will also feature in the Etihad Airways in-flight magazine.

Earlier this year, Etihad Airways increased its service between Abu Dhabi and Dublin to ten flights per week, making the island of Ireland more accessible than ever before for visitors from the Middle East.

Competing golf teams, from the UAE and Ireland, at the ‘Shamel Cup’ award ceremony at the K Club, near Straffan in Co Kildare.


For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages


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