Pictured on the Tourism Ireland stand at CIBTM – the China Incentive, Business Travel & Meetings Exhibition – which took place recently in Beijing are Susan Li and Amy Shi, Tourism Ireland China; Claire Bradshaw, Belfast Visitor & Convention Bureau; Maeve O’Connor, Ovation (destination management company); Judith Heberer, The Ritz-Carlton Powerscourt; and Helen Chen, Tourism Ireland China.
CIBTM is an annual event in China for key decision-makers who plan, organise or influence conferences, meetings and events. Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “CIBTM was a very good opportunity for us to highlight the excellent facilities and good value rates available for meetings and conferences around the island of Ireland. It was also an opportunity to demonstrate that Ireland has much that appeals to the Chinese business traveller, including great experiences and visitor attractions with our own unique blend of living and historical culture.
Business Tourism is an extremely important, high-yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier Business Tourism destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the Business Tourism market than ever before.”
Business Tourism is top of the agenda for Tourism Ireland and the excitement surrounding the recent opening of The CCD, as well as investment in other venues like the new Aviva Stadium and the Grand Canal Theatre add weight to the organisation’s promotions of Ireland overseas as a professional conference destination. Tourism Ireland’s approach is to highlight the good value rates available for meetings and conferences from hotels and other suppliers around the island of Ireland; it is emphasising the world-class conference and meetings facilities available here.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
- Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.