Ireland has been voted ‘favourite holiday destination’ for 2011 in a global poll by prestigious travel guidebook series Frommer’s, beating Paris into second place.
Almost one-third of readers of Frommer’s guidebooks chose Ireland as their favourite holiday destination for next year over other destinations including Hawaii, Australia, Egypt, Italy, Germany, New Zealand, Greece, Paris and Alaska. More than 7,300 ballots were cast for the awards.
Commenting on the award, Niall Gibbons, Chief Executive of Tourism Ireland, said: “I am delighted that Ireland has been singled out for this accolade. Again and again, our research shows us that, in addition to our friendly people, our beautiful scenery and our natural, unspoilt environment are some of our unique selling points and hold huge appeal for people in our main markets overseas. To be ranked number one by Frommer’s readers - ahead of destinations like Paris, New Zealand, Italy and Germany - shows how highly Ireland is regarded.
“Tourism Ireland has been working hard to increase awareness of the island of Ireland as a top holiday destination and to keep Ireland ‘top of mind’ for people around the world who can be persuaded to take a holiday or short break. Anything that gives us ‘stand-out’ for the fight-back to growth in 2011 will help get us more traction in our overseas markets where economies and travel patterns are beginning to improve.”
Voters’ comments praised Ireland’s spectacular landscape, history and opportunities to ramble and explore. To read some of the comments, go to
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.