Over fifty influential conference and meeting planners attended a networking event in Brussels this week, organised by Tourism Ireland. The event provided a valuable opportunity for Tourism Ireland and partners – including Aer Lingus, Abbey Tours and Joe O’Reilly Ireland Group – to increase Ireland’s share of the important Business Tourism market from Belgium. Business Tourism is the most lucrative form of tourism, offering significant economic benefits.
Danielle Neyts, Tourism Ireland Belgium, said: “The Belgian market represents a substantial opportunity for Business Tourism to Ireland, particularly from the Association Conference sector. We were delighted so many of these key Business Tourism decision-makers took the time to come and meet our partners; and with their interest in Ireland as a Business Tourism destination for 2011 and beyond.”
Tourism Ireland has been working hard throughout 2010 to promote the island of Ireland overseas as a premier conference and Business Tourism destination. A programme of high profile events and promotions has been highlighting the great facilities and good value rates available for meetings and conferences here, and capitalising on the new Convention Centre Dublin, which can deliver benefits for the whole island in spin-off meetings and events. The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the overseas Business Tourism market than ever before.
Pictured at the Business Tourism networking event in Brussels are (l-r) Janneke Wolthuis, Aer Lingus; Bernard O’Reilly, Joe O’Reilly Ireland Group; Joery Parijs, De Buck Travel; and Danielle Neyts, Tourism Ireland Belgium.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.