Top international tour operators from seven different countries, visited Cork last week, prior to attending a B2B tourism workshop in Castlemartyr. The group included key decision-makers who travelled from far-flung markets like China, India, Japan and the Gulf Countries. Carefully selected and invited here by Tourism Ireland, their itinerary was put together by Fáilte Ireland.
Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “We are delighted so many tour operators took time out of their busy schedules to visit Cork city and county. For many, it was their first time here and they were extremely impressed by our spectacular scenery, the wealth of historic attractions, as well as by the hospitality and friendliness of the people they met. Familiarisation visits such as these are extremely important as they help the operators to know exactly what we have to offer potential overseas holidaymakers; the aim is that when they return home they are better equipped to advise their clients on future travel plans and trip bookings.”
Tourism Ireland has had a strong promotional programme in place around the world throughout 2010, with a range of campaigns providing compelling reasons to visit and highlighting the convenience and value of a holiday here. The message is that there has never been a better time to visit Cork and the island of Ireland.
International tour operators from seven different countries in Cork’s English market, during a recent fact-finding visit.
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.