Donegal featured on the itinerary of a group of visiting golf journalists from Sweden this week. Carefully selected and invited here by Tourism Ireland in the Nordic Region in conjunction with North & West Coast Links and Fáilte Ireland, one of the highlights of their fact-finding visit was a round of golf at Ballyliffen.
Commenting on the importance of this type of visit in helping to place the international spotlight on the superb golf on offer here, Steven Roberts, Tourism Ireland’s Manager in the Nordic Region, said: “Media visits such as these are very important, in terms of helping us to boost the profile of Donegal through positive exposure in the media in Sweden. It is an excellent opportunity to highlight the superb golf product on offer in this part of Ireland, as the articles the journalists will write will be read by thousands of potential holidaymakers.
“Scandinavia, and Sweden in particular, is a very important market for golf tourism and we in Tourism Ireland are pulling out all the stops to win business and to keep Ireland ‘top of mind’ with the Scandinavian consumer. It is absolutely essential that we convey the message that there has never been a better time for Scandinavian people to visit the island of Ireland.”
Swedish golf journalists at Ballyliffen Golf Club as part of a fact-finding visit, including (l-r) Stefan Bratt, Roger Blomquist, Ola Folkesson, Gunnar Walldén, Bertil Guslén, Göran Ohlsson, Torsten Pamp, Ulla Hansson, and Frille Eriksson.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.