19 Aug 2010

Two prestigious new travel publications showcasing the island of Ireland are about to hit the newsstands in Britain and Italy, profiling the best in holidays here to thousands of avid readers and potential holidaymakers.

The 26-page feature in The Sunday Times Travel magazine (circulation 65,500) and a new Italian publication called Irlanda (120,000 readers) include wonderful photos and great holiday and short break ideas.  “Rugged vistas, cool cities and magical moments – just across the water” is how we’re described in The Sunday Times Travel magazine while Irlanda profiles great festivals, restaurants, shopping in Dublin, Belfast, Cork and Galway and activities such as golf and walking.

Tourism Ireland facilitated the visits of the journalists who wrote these features.  Simon Gregory, Tourism Ireland’s Director of Markets, said: “We are delighted with the coverage in these publications.  It is an excellent way of showcasing the island of Ireland and the huge variety of things to see and do here to a large audience of potential holidaymakers in Britain and Italy.  The stunning photography captures and complements the messages in our promotional campaigns and really tap into the spontaneity and fun of holidaying here.”


Further information:
Sinéad Grace, Tourism Ireland 
t: 01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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