Highlighting Waterford to 440,000+ Britons

11 Oct 2010

Waterford is in the spotlight in England this week, courtesy of a new tourism promotion.  Tourism Ireland is specifically targeting people living in and around Manchester and Luton, to capitalise on the availability of convenient, direct flights to Waterford – with Aer Arann – from both cities. 

Expected to reach over 440,000 people living in the Manchester and Luton catchment areas, the email promotion will highlight ease of access and the great value fares on offer to Waterford with the Aer Arann flights, as well as the many things to see and do for English holidaymakers in this part of Ireland, particularly the new Waterford Crystal Visitor Centre.  In GB, Tourism Ireland focuses on a region-to-region approach – to capitalise on the excellent access links between specific areas of Britain and the regions in Ireland, such as the Aer Arann services to Waterford.

Vera Stedman, Tourism Ireland’s Deputy Head of Great Britain, said: “This is a great opportunity to highlight the superb tourism product of Waterford, as well as the ease of access and great value airfares available to the South East from cities in England.  Tourism Ireland has an extensive promotional programme in place in Britain, to showcase the uniqueness of a holiday in the South East and around the island of Ireland.  A range of campaigns is highlighting the tremendous value on offer as well as compelling reasons to visit.  The message here in Britain is that there has never been a better time to visit the island of Ireland.”


For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027 

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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