A group of influential travel agents from Germany visited Northern Ireland last week. They were the top performers in Tourism Ireland’s online training programme for German travel agents on selling holidays to Northern Ireland and the island of Ireland. Selected by Tourism Ireland from over 1,000 participants, their reward was a fact-finding visit around Northern Ireland.
The agents’ itinerary, which was designed by the Northern Ireland Tourist Board, included a sightseeing tour of Belfast, a drive along the Causeway Coastal Route to the Giant’s Causeway, Bushmills Distillery and Mussenden Temple. They also took in the Walled City of Derry and the Tower Museum before completing the trip in Fermanagh where they enjoyed a boat trip on Lough Erne and a guided tour of Castle Coole.
Barbara Wood, Tourism Ireland Germany, said: “As a reward for completing their training on selling the island of Ireland, these travel agents have the opportunity to experience the tourism product in Northern Ireland at first-hand. Visits such as this are extremely important as they help the travel agents to know exactly what Northern Ireland has to offer potential German holidaymakers; our aim is that when they return home they are better equipped to advise their clients when planning and booking their holidays.”
Germany is the world’s largest outbound travel market and an important source of visitors for Northern Ireland and the island of Ireland. Tourism Ireland has had a busy promotional programme in Germany right throughout 2010, showcasing the uniqueness of a holiday in Northern Ireland and around the island of Ireland.
German travel agents pictured enjoying the spectacular views from Mussenden Temple with Kirsten Donnerstag, Tourism Ireland Germany (left) and local tour guide Anna Eggert (third from left).
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mobile: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.