Ten influential travel agents from Germany were in Donegal over the weekend, as part of a fact-finding trip. They were here to experience at first-hand the superb holiday product on offer in this part of Ireland and, in particular, the wonderful B&Bs which hold such a strong appeal for German holidaymakers.
Their visit, which was organised by Tourism Ireland in Frankfurt in conjunction with Fáilte Ireland included a guided tour of Sliabh League as well as a fun bodhrán lesson at the Oideas Gael centre in Glencolmcille, where they met with Liam Ó Cuinneagáin.
Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “This group is made up of important decision-makers who can help influence potential holidaymakers when choosing their destination for next year. They are here in Donegal to experience the superb holiday product on offer, and in particular the renowned hospitality of our B&Bs, which will help them to sell more effectively when they return home, thereby enticing more Germans to come and holiday here.
“Germany is the world’s largest outbound travel market and the third-largest source of visitors for the island of Ireland. Tourism Ireland has had a strong promotional programme in place throughout 2010, highlighting the island of Ireland as a fantastic holiday destination. We have been placing significant emphasis on value for money, to drive home to Germans our message about the superb range of offers available around the island of Ireland.”
Pictured in the Olde Castle Bar and Restaurant in Donegal town are (l-r) Ruth Ticu, Tourism Ireland Germany with influential German travel agents Egbert Thiermann, ADAC Weser-Ems e. V. Reisebüro; Petra Ganz, Bayerisches Pilgerbüro; Iris Jahn, Neukauf Reisen; Manuela Aming, Reisbüro Quiatek; Johann Brandl, Reiseservice B 13 GmbH; and Katja Dumser, City Reisebüro.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.