A group of lucky Germans was in Leitrim at the weekend, to enjoy their prize of a fantastic cruising holiday here. They were the winners of a special competition, organised by Tourism Ireland in Germany, which offered radio listeners there the chance to win a cruising break in Ireland’s Lakelands Region. They kicked off their four-day break in Ballinamore, with dinner at Glenview House, before taking to the water.
When they return home, the prize-winners will report back on their experience and adventures here on the popular German radio station HR1, describing the various locations they visited and the people they met along the way. The Tourism Ireland competition, which ran recently on the radio station, reached over 500,000 listeners each day during the month-long campaign, highlighting the relaxed and enjoyable pace of a cruising holiday, as well as the many things to see and do for German holidaymakers in this part of Ireland.
Barbara Wood, Tourism Ireland’s Manager for Central Europe, said: “This Tourism Ireland radio promotion was an innovative approach for us to reach a wide audience of potential holidaymakers in Germany, putting the superb cruising and tourism product of Leitrim and the Lakelands Region in the spotlight; and allowing the prize-winners to describe passionately their experiences here to a large German radio audience certainly gives a great feeling of authenticity for potential visitors.
“Tourism Ireland has an extensive promotional programme in place for 2010 in Germany, to showcase the uniqueness of a holiday in the Lakelands and around the island of Ireland. A range of campaigns is highlighting the tremendous value on offer as well as compelling reasons to visit. The message here in Germany is that there has never been a better time to visit the island of Ireland.”
German group at the marina in Ballinamore, with Kirsten Donnerstag, Tourism Ireland Germany (right), about to embark on a cruising break which they won as part of a radio promotion.
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.