Pictured outside the Ulster Museum are members of Tourism Ireland’s French Tourism Marketing Partnership, who visited Belfast this week. They include Beatrice Nyman, AVIAREPS France; Billy Condon, Manager Southern Europe, Tourism Ireland; and Marie Louise Hennephof, Aer Lingus France.
The Tourism Marketing Partnership in France is made up of leading tour operators as well as air and sea carriers, who consult regularly with Tourism Ireland to review progress in the market. Invited here by Tourism Ireland in France, this was an excellent opportunity for these influential tourism leaders to experience at first-hand the wonderful tourism product on offer in Belfast.
Billy Condon, Tourism Ireland France, said: “We are delighted that the members of the French Tourism Marketing Partnership have taken the time to come to Belfast. France is an important market for tourism and last year we welcomed 37,000 French visitors to Northern Ireland. We have a very busy promotional programme under way in France right throughout 2010, highlighting compelling reasons to visit and placing significant emphasis on value for money. In this difficult year for tourism, we in Tourism Ireland are working hard to win business and to keep Northern Ireland ‘top of mind’ with potential French visitors.”
Elaine Moore/ Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 / 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.