Up to 2 million French Canadians will tune in to Dublin later this year, when a popular reality TV show, called Occupation Double (‘Double Occupancy’) airs on Canada’s TVA network.
Occupation Double follows single men and women in their quest for love, with selected couples travelling abroad during the series. Previous shows have taken competitors to destinations like Mexico, Berlin, Stockholm and Madrid. Tourism Ireland in Canada, together with Fáilte Ireland, arranged for one of the participating couples to travel to Dublin recently, to film here. The Dublin segment will air in November, to an expected audience of between 1.5 to 2 million viewers across Canada.
“Tourism Ireland is delighted to introduce French Canadians to some of the many wonderful attractions of Dublin”, says Jayne Shackleford, Tourism Ireland’s Manager Tourism Ireland in Canada. “The province of Quebec is an important market for us here in Canada, with many francophones having ancestral connections to the island of Ireland. This programme is a great way to showcase what’s on offer here for French Canadian visitors.”
Canadian couple Hugo Boivin and Nathalie Bélanger (centre) at Malahide Castle, during the filming of an episode of reality TV show Occupation Double. Also pictured are crew members Stéphane De Grosbois, Annie Huberdeau, Raymond Quenneville and Jean-François Roy.
Sinéad Grace, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027 Email: firstname.lastname@example.org
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.