The Ford Fiesta world tour – which covers four continents, 20 countries and more than 15,000 road miles – stopped in Lisdoonvarna recently, during the Irish leg of the tour which was supported by Tourism Ireland in Great Britain. Journalists from all around the world have been invited by Ford to drive the cars – including lifestyle, travel, motor, online and broadcast media. During the expedition, the drivers are highlighting interesting stories and information about the areas and places they visit. After finishing the US leg of the tour in New York, the expedition crossed the Atlantic to Ireland, starting off in Shannon and making their way to Lisdoonvarna where the drivers met local matchmaker Willie Daly.
Pictured in Lisdoonvarna with matchmaker Willie Daly are Anthony Cullen (photographer), Dave Painter (cameraman) and Colin Goodwin (motoring journalist) who were on the Ford Fiesta world tour.
John Lahiffe, Tourism Ireland’s Publicity Manager in Great Britain, said: “The Ford Fiesta World Tour provides us with a novel opportunity to showcase Lisdoonvarna and Co Clare to a large audience of potential holidaymakers. It is a fun and different way of highlighting our spectacular landscape and what makes this part of the island of Ireland so special.”
The Ford Fiesta world tour began in Los Angeles in August and will arrive in Australia in early October.
For further information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
- Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.