Fishing for Italian Tourists for Kerry

28 Jul 2010

Images of Co Kerry will be beamed into the homes of up to 100,000 subscribers of Sky TV in Italy, following the visit by a Sky TV crew to Waterville earlier this week.  The crew, invited here by Tourism Ireland in Milan and Fáilte Ireland, was here to film two 30-minute episodes of a popular fishing series entitled Caccia e Pesca.

Footage will include the spectacular scenery in this part of Ireland and will highlight the superb fishing and tourism product on offer in Kerry and the south west. 

Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “TV and film are very influential when it comes to decisions about holidays and short breaks; so exposure on TV shows like Caccia e Pesca helps us to raise awareness of Kerry and the island of Ireland.  The two episodes filmed here will be seen by thousands of Italians, including fishing enthusiasts and potential holidaymakers looking for ideas and suggestions for their next fishing break or holiday destination. 

“Italy is an important market for tourism, last year delivering 276,000 visitors, and we in Tourism Ireland are pulling out all the stops to win business and to keep Kerry and the island of Ireland ‘top of mind’ with the Italian consumer this year.  We have an extensive promotional programme in place for 2010; and fishing is just one of the activities we are promoting, highlighting Kerry as a fantastic fishing and holiday destination.  Our message is there has never been a better time for Italians to come and visit the island of Ireland.”


Kerry fishing guide John Quinlan, of Thatched Cottage Ireland near Cahirciveen (right), with a crew from Sky TV Italy including Nicola Zingarelli, Vania Corá and Boris Maffezzoli, filming on Beenbane Strand near Waterville for a fishing programme called Caccia e Pesca which will air to about 100,000 viewers.

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland           
t: 01 476 3493/ 087 685 9027
e: sgrace@tourismireland.com

 

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