Donegal Eyes Scottish Tourist Market

22 Sep 2010

Details of a major promotion to showcase Donegal as a holiday destination of choice in Scotland were announced today by Tourism Ireland, the organisation responsible for promoting the island of Ireland overseas, together with tourism operators from Donegal.

The Donegal tourism operators travelled to Glasgow to join with Tourism Ireland at a reception to publicise the 2011 Donegal Live event, where they met with key decision-makers including influential Scottish travel and tourism contacts, key travel and lifestyle journalists as well as members of the Donegal diaspora.

Announcing details of the 2011 event in Glasgow, Donegal man and Chairman of Tourism Ireland, Hugh Friel said: “Donegal has much that appeals to the Scottish holidaymaker, including dramatic scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.  Together with our tourism partners from Donegal, we are confident that our planned promotion will excite the interest and enthusiasm of all those who experience it.  Once visitors to the promotion sample the sights and sounds of Donegal, they will want to make travel plans to visit.  Donegal is easily accessible from Scotland, with frequent and convenient ferry and airline connections, and offers a fantastic holiday experience.”

Based on a similar showcase event in Dublin earlier this year which targeted the home market, the ‘Donegal Live’ promotion in Scotland aims to significantly boost the number of Scottish holidaymakers to Donegal and the North West in 2011 and beyond and will showcase all that the county has to offer.

Pictured at the launch of Donegal Live in Glasgow is Donegal man and Chairman of Tourism Ireland Hugh Friel with Cora Harvey, Donegal County Mayor.


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.



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