Pictured on the Tourism Ireland stand at IncentiveWorks 2010 in Toronto are (l-r) Alanna Mc Quaid, Lough Erne Resort; Róisín O’Sullivan, The Westin, Dublin; Jayne Shackleford, Tourism Ireland; and Sarah Kelly, advantage ico.
IncentiveWorks is an annual event for key decision-makers and professionals from all over Canada who plan, organise or influence meetings and events. The two-day promotion, which took place in Toronto this week, provided a valuable opportunity for Tourism Ireland to highlight the great facilities and good value rates available for meetings and conferences around the island of Ireland; and offered opportunities for the participating tourism partners from Ireland to meet and network with many of the 3,000+ Canadian influential meeting and event planners in attendance.
Jayne Shackleford, Tourism Ireland Canada, said: “The IncentiveWorks promotion is an excellent opportunity for Tourism Ireland and our partners to meet with key decision-makers here, to help grow Business Tourism to the island of Ireland from Canada. We aim to capitalise on the excitement around the opening of The CCD next month which can deliver benefits for the whole island in spin-off meetings and events.
“Business Tourism is an extremely important, high-yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier Business Tourism destination., The CCD and the other superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the Business Tourism market than ever before.”
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.