Up to 10,000 American football fans are expected to travel to Dublin in 2012 for the annual clash between college teams Notre Dame and Navy. The teams will play their 2012 contest on 1 September at the Aviva Stadium at Lansdowne Road.
In 1996, when the first overseas game between these two teams took place in Dublin, an estimated 10,000 fans travelled here from the US. Tourism Ireland in New York is hoping that the same numbers – or more – will travel here again in 2012 and has put in place a promotional programme with Anthony Travel (the travel agent for both colleges) to capitalise on the tourism potential of the game for Ireland. Promotions are targeting the large Notre Dame and Navy alumni associations, as well as the teams’ families, friends and fanbases through online marketing including social media with promotions on Facebook. The travel packages include game tickets plus lots of suggestions to encourage fans to stay on, with ideas for golf, city tours and longer-stay holidays, giving fans the chance to explore Ireland when they are here.
Niall Gibbons, Tourism Ireland chief executive, said: “Tourism Ireland is delighted to assist in bringing this major sporting event to Dublin. There’s a great history and tradition in the rivalry between these two high profile teams, Notre Dame and Navy, so the game is sure to attract a large number of fans who are willing to travel to experience the game live. A large media contingent travels with these teams, so we expect the game to attract huge positive publicity in the US, providing Tourism Ireland with a great ‘hook’ to showcase Dublin and Ireland, and more generally the many attractions that the island of Ireland offers as a holiday destination.”
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages.