8,000 copies of a brand new brochure highlighting Clare, the Shannon Region and the island of Ireland have been mailed to schools throughout France.
The 24-page brochure, produced and distributed by Tourism Ireland in co-operation with Shannon Development is targeting English teachers in second-level schools. It aims to raise awareness of the Shannon Region and Ireland as an ideal destination for French school group trips and to encourage the teachers to include the region in their 2011 itineraries.
The brochure includes a special promotion for the Cliffs of Moher and the “New 7 Wonders of Nature” competition – encouraging students to take part in a quiz about the Cliffs and the Shannon Region, to be in with a chance to win a class trip to the region next year.
Billy Condon, Tourism Ireland’s Manager Southern Europe, said: “We have been working hard to promote the Shannon Region and the island of Ireland in France as an ideal destination for school group trips. We know that this part of Ireland has much that appeals to the teachers and their students, including dramatic scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.”
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.