Clare Says ‘Guten Tag’ to German Journalists

13 Sep 2010

A German media group - including top online, print and radio journalists - visited Clare and the Shannon Region last week, as guests of Tourism Ireland. One of the highlights of their visit was a chance to learn how to make an Irish Coffee at Bunratty Castle.  Their itinerary, which was designed by Fáilte Ireland in conjunction with Shannon Development, also included a visit to the Cliffs of Moher, a walk through the Burren with local expert Tony Kirby, a tour of the Aillwee Caves, as well as a fun evening’s entertainment at Gus O’Connor’s pub in Doolin.

 German Journalists make Irish Coffee at Bunratty Castle
A group of German journalists learned how to make Irish coffees during their recent fact-finding visit to Bunratty Folk Park.

Barbara Wood, Tourism Ireland’s Manager Central Europe, said: “We are really pleased that so many of these top journalists took the time to come and visit Clare and the Shannon Region.  Seeing is definitely believing and the articles these journalists will write about their experiences here will be read by hundreds of thousands of Germans, encouraging more of them to consider a holiday here.

“We have a very busy promotional programme under way in Germany right throughout 2010, highlighting compelling reasons to visit and placing significant emphasis on value for money.  In this difficult year for tourism, we in Tourism Ireland are working hard to win business and to keep Clare and the island of Ireland ‘top of mind’ with potential German visitors.”


For further information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
  • Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages.


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