A group of influential journalists from Australia visited Carlow and the South East at the weekend, on a fact-finding trip. Invited here by Tourism Ireland in Sydney, the group’s itinerary was designed by Fáilte Ireland and placed the spotlight on the variety of activities and things to see and do in this part of Ireland. One of the highlights of their visit was a cookery class, followed by lunch, at Tasteworks near Leighlinbridge. They also had the chance to take part in the Carlow Autumn Walking Festival.
The visit of these journalists is part of Tourism Ireland’s press visit programme, which aims to increase awareness of the island of Ireland among key journalists and opinion-formers overseas, and ultimately potential holidaymakers. Commenting on the importance of this type of fact-finding visit, Caroline Brunel, Tourism Ireland Australia, said: “Media visits such as these are very important, in terms of helping us to boost the profile of Carlow and the island of Ireland through positive exposure in the media overseas. It is an excellent opportunity to highlight the hospitality, culture and history of this part of Ireland, as the articles the journalists will write will be read by thousands of potential holidaymakers.
“Tourism Ireland has a busy promotional campaign in place in Australia, highlighting that Carlow – and the island of Ireland – is a great place to visit and offers tremendous value for money,” continued Caroline Brunel.
Australian journalists enjoyed a cookery lesson at TASTEWORKS near Leighlinbridge. Pictured are (l-r) Kaye Fallick, Your Life Choices magazine; Richard Wolveridge, Fairfax Online; Donna Campbell, Tourism Ireland Australia; Christine Jordan, Tasteworks; Helen McKenzie, Luxury Travel & Style magazine; and Josh Jerga, Australian Associated Press.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.