Journalists from some of the major daily newspapers in Belgium – with a combined circulation of in excess of one million people – visited Ireland last week, to experience the superb culinary and food offering available here.
Carefully selected and invited here by Tourism Ireland in Brussels, their itinerary was designed by Fáilte Ireland. One of the highlights of their time here was a visit to The Village at Lyons near Celbridge, where they enjoyed the weekly Farmers’ Market before taking part in a gourmet Irish cookery class with celebrity chef Clodagh McKenna.
Danielle Neyts, Tourism Ireland’s Manager in Belgium, said: “Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine. Fact-finding visits such as this ensure that influential journalists get to experience at first-hand the passion of Irish chefs for sourcing, using and promoting local produce; and also help to build awareness of Kildare among potential holidaymakers around Belgium. The publicity value of the articles the journalists will write is fantastic – they will be read by more than one million potential holidaymakers around Belgium.”
Top Belgian journalists enjoyed a gourmet cookery class with celebrity chef Clodagh McKenna (centre) during a recent visit to The Village at Lyons near Celbridge. They are pictured with Aileen Murray, Tourism Ireland Belgium (right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.