Austrian Travel Journalists on Cultural Trail

09 Sep 2010

A group of Austrian travel journalists enjoyed a scenic cultural trail around Northern Ireland, during a recent fact-finding trip here.  Their visit was organised by Tourism Ireland in co-operation with Dertour (tour operator) in Austria.

In glorious late summer sun, the journalists had the chance to enjoy Dunluce Castle, the Giant’s Causeway and Carrick-a-Rede Rope Bridge, as well as the Bushmills Distillery.  The group also had an opportunity to visit Londonderry, UK City of Culture 2013, and to complete a walking tour of its historic city walls.  They also spent time at the city’s Tower Museum and at the Ulster American Folk Park in Omagh.

Simone Korb, Tourism Ireland Austria, said: “We are delighted these influential journalists have taken the time to come to Northern Ireland to see what we have to offer at first-hand.
“Familiarisation visits such as these are extremely important as they help build awareness of the wonderful cultural tourism product of Northern Ireland, as well as its stunning scenery.  The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Austrians to come here and experience it for themselves.”

Enjoying the beautiful view at Dunluce Castle is Simone Korb, Tourism Ireland Austria (front row, third from left) with a group of leading Austrian journalists.


For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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