A group of influential journalists from Australia visited Armagh and Belfast recently, on a fact-finding trip. Invited here by Tourism Ireland in Sydney, the group’s itinerary was designed by Northern Ireland Tourist Board and placed the spotlight on the variety of activities and things to see and do in Northern Ireland. One of the highlights of their visit was a walking tour of Armagh, taking in its history, myths and Georgian architecture.
The visit of these journalists is part of Tourism Ireland’s press visit programme, which aims to increase awareness of Northern Ireland among key journalists and opinion-formers overseas, and ultimately potential holidaymakers. Commenting on the importance of this type of fact-finding visit, Caroline Brunel, Tourism Ireland Australia, said: “Media visits such as these are very important, in terms of helping us to boost the profile of Northern Ireland through positive exposure in the media overseas, as the articles the journalists will write will be read by thousands of potential holidaymakers.
“Tourism Ireland has a busy promotional campaign in place in Australia, highlighting that Northern Ireland is a great place to visit and offers tremendous value for money,” continued Caroline Brunel.
Australian journalists with Donna Campbell, Tourism Ireland Australia (left), during a visit to Navan Fort.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008