Food and tourism providers from around the island of Ireland joined Tourism Ireland at the recent BBC Good Food Show in Birmingham, including members of Good Food Ireland, hotels, food producers, cookery schools, food festivals and restaurants, all representing some of the very best of Ireland and our culinary produce at the high profile food event.
“Great Value Eating” on the island of Ireland has been a key element of Tourism Ireland’s promotional campaigns in Great Britain this year; as the island of Ireland is becoming increasingly known for the quality of its food, restaurant value has also been reflected in Tourism Ireland’s wider “value” advertising and marketing activity throughout 2010.
Vera Stedman, Tourism Ireland’s Deputy Head of Great Britain, said: “Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine; there is no doubt that modern Irish cuisine compares with the best in the world. Promotions such as ‘Good Food’ in Birmingham help us to spread the word about Ireland as a premier holiday destination with an outstanding food product, by ensuring that potential holidaymakers get to experience at first-hand the passion of local producers and chefs for sourcing, using and promoting Irish produce.
“In a difficult year for outbound tourism from GB, this is an excellent opportunity to showcase the superb tourism and food product on offer around the island of Ireland. Great Britain is our largest and most important market and we in Tourism Ireland have been pulling out all the stops this year, and will continue to do so, to win business and to keep the island of Ireland ‘top of mind’ with the British consumer.”
Pictured at the BBC Good Food Show in Birmingham is Derek Davis, MC on the Tourism Ireland stand with Pádraic Óg Gallagher, of Gallagher’s Boxty House in Dublin’s Temple Bar and Miriam O’Connell, Tourism Ireland.
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.