800,000 Norwegians To See Wicklow on Top Reality TV Show

13 Oct 2010

Images of Co Wicklow will be broadcast to 800,000 television viewers across Norway, in December of this year.  A TV crew – filming for one of the country’s most popular reality TV programmes called Jakten på kjærligheten (meaning The Hunt for Love) – was in Ireland this week, as guests of Tourism Ireland, and captured footage at various locations around Co Wicklow. 

Jakten på kjærligheten is a popular TV dating show in Norway and this is the first time the crew has come to film in Ireland.  The footage will air on Norwegian TV station TV2, as part of the final show of the series, which is expected to attract up to 800,000 viewers.  It will include the Norwegian couple arriving in Co Wicklow for a ‘romantic’ break, with the TV crew recording their adventures along the way.  The couple’s fun itinerary, designed by Fáilte Ireland, included a cookery lesson at Rathsallagh Country House near Dunlavin, followed by a picnic lunch, as well as a chance to learn some Irish dancing with members of Comhaltas Ceoltóiri Éireann.

Monica Nerney, Tourism Ireland’s Manager Northern Europe, said: “This is a fun and different way to showcase Wicklow, and some of the many things to see and do in this part of Ireland, to a huge audience of potential Norwegian holidaymakers.  TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland.  The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a wide audience.”

                                                                                                                      Filming a Norwegian couple learning to cook with Kay O’Flynn at Rathsallagh Country House in Co Wicklow, for the popular Norwegian TV dating show ‘Jakten på kjærligheten’ (meaning ‘The Hunt for Love’).


For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages.


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