7M Americans See Wicklow Chef on Popular TV Show

07 Dec 2010

Seven million viewers of top US morning TV programme, NBC’s The Today Show, tuned in to celebrity chef Catherine Fulvio of Ballyknocken House last week – courtesy of Tourism Ireland in New York. 

Proprietor of Ballyknocken House and Cookery School near Glenealy in Co Wicklow and known to television viewers across Ireland as the host of Catherine’s Italian Kitchen, Catherine Fulvio appeared on the popular American show on Thursday 2 December, to present a cookery segment with Today Show presenter Natalie Morales.

Joe Byrne, Tourism Ireland’s Executive Vice President US and Canada, said: “The live broadcast on The Today Show was a wonderful opportunity to convey our message about the wonderful food and tourism product around the island of Ireland to a huge audience across the US.  Catherine Fulvio is a wonderful ambassador for Ireland and for Irish food.  Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine; there is no doubt that modern Irish cuisine compares with the best in the world. 

“The US is a vitally important market for tourism to the island of Ireland and we have a very strong promotional programme in the pipeline for 2011.  It is absolutely essential that we convey the message that there has never been a better time for Americans to visit the island of Ireland.”  

                                                                                                                                    Catherine Fulvio (right) is pictured doing her cookery segment with Today Show presenter Natalie Morales.


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com

Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.46 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 20 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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