6M+ British TV viewers to see the West of Ireland on BBC’s ‘COAST’

11 Aug 2010

A massive audience of over six million TV viewers around Britain will see images of the West of Ireland this evening, in BBC’s popular COAST programme.

A new one-hour programme – Galway to Árainn Mhór island off the coast of Donegal – will air at 8pm this evening (11 August) on BBC2 and again on Thursday evening (12 August) on BBC HD.  The anticipated viewership figures are up to six million, with millions of other viewers expected to watch repeats of the programme later in the month. 

Coast is an extremely popular BBC documentary series which covers various subjects relating to the natural and social history of the British and Irish coastlines.  Tourism Ireland is capitalising on this wonderful exposure, highlighting the airing of the programme on its website, with the headline BBC Coast Goes To Ireland.  
Visit http://www.discoverireland.com/gb/promotions/coast-in-Ireland for more details.

Lawrence Bate, Tourism Ireland’s Head of Great Britain, said: “The publicity value of a programme like Coast is incalculable; it really is an excellent way of showcasing the West of Ireland to a huge, nationwide audience of potential holidaymakers across Britain. 

“Great Britain is the largest and most important market for tourism to the island of Ireland and, in this difficult year for overseas tourism, all our energies are fully focused on the restoration of growth from GB.  Tourism Ireland has an exceptionally strong promotional programme under way.  Our largest ever mid-year campaign is tapping into the later-than-ever booking trend.  We are placing significant emphasis on value for money offers, to drive home to British consumers our message about the superb range of offers available in the West and right around the island of Ireland.”


Further information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027 
Email: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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