100,000+ Austrians Tune In To History Of St Patrick

05 Oct 2010

Austrian radio presenter Ursula Burkett was in Downpatrick last week, gathering material for her programme Ambiente which airs on Ö1 (Österreich 1), the cultural radio network in Austria. Her visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.

Ursula met with Dr Tim Campbell at the St Patrick Centre to learn more about our Christian Heritage and St Patrick. During her time in Northern Ireland, Ursula also had the opportunity to visit Newcastle and the Silent Valley before travelling on to Belfast, to see St George’s Market and experience the CS Lewis Tour. She completed her visit to Northern Ireland with a drive along the Causeway Coast and a visit to Londonderry, UK City of Culture 2013.

Simone Korb, Tourism Ireland Austria, said: “We are delighted Ursula Burkett has taken the time to come here to record her radio programme ‘Ambiente’ about Northern Ireland and the rich and diverse culture on offer here. With over 100,000 listeners, it is an excellent way for us to reach a wide audience of potential holidaymakers in Austria, helping to build awareness of the wonderful cultural tourism product of Co Down and Northern Ireland and encouraging more Austrians to come here and experience it for themselves.”

                                                                                                                         Austrian radio presenter Ursula Burkett interviewing Dr Tim Campbell, St Patrick Centre in Downpatrick.


For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.



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