“Ireland's got Talent” Roadshow

19 Nov 2010

Tourism representatives from around the island of Ireland hit the road in Australia this week, joining Tourism Ireland for a week-long sales blitz to promote the island of Ireland as a top holiday destination. 

Playing on the huge popularity of talent competitions right now, the theme of this year’s trade mission is “Ireland’s Got Talent”, with 15 of Ireland’s leading tourism operators joining Tourism Ireland ‘Down Under’.  Their busy schedule will see them meet with hundreds of Aussie and New Zealander travel agents, tour operators and carriers, as well as influential media contacts in the cities of Brisbane, Melbourne, Sydney and Auckland. 

And, in keeping with the theme, Tourism Ireland produced a short “Ireland’s Got Talent” video, featuring all 15 partners describing the ‘talents’ of their particular product or service, which is available to view on YouTube – www.youtube.com/watch?v=70NCpb_PZtw&feature=player_embedded
During a series of specially tailored business-to-business workshop sessions, the travel agents and tour operators are watching the video and then hearing all about the island of Ireland and what it can offer potential holidaymakers from Australia. 

Jim Paul, Tourism Ireland’s Head of Australia & Developing Markets, said: “Australia and New Zealand are important markets for tourism to the island of Ireland, delivering over 150,000 visitors last year.  Holidaymakers from these countries tend to stay considerably longer than the average visitor and enjoy visiting the various regions of Ireland.  This type of trade mission, where we talk directly to influential travel agents and tour operators and tell them what makes the island of Ireland such a fantastic holiday destination, provides us with an excellent opportunity to grow business further from the market in 2011 and beyond.  It is an excellent opportunity for the participants to showcase their product to important decision-makers around Australia and New Zealand and to encourage them to include the island of Ireland in their future holiday programmes.

“Tourism Ireland has had a strong promotional programme in place throughout 2010, highlighting the island of Ireland as a fantastic holiday destination.  We have been placing significant emphasis on value for money, to drive home to Australians our message about the superb range of offers available around the island of Ireland.”


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
                                                          e: sgrace@tourismireland.com

Note to Editors:
Fifteen tourism partners have joined Tourism Ireland in Australia this week for the “IRELAND’S GOT TALENT” roadshow.  They are:

• Adams & Butler (destination management company)
• Aer Lingus
• Aran Island Ferries
• B&B Ireland
• Belfast Visitor & Convention Bureau
• Carlton Hotel Group
• CIE Tours International
• County Car Rentals
• Golf Vacations Ireland
• Irish Distillers
• National Trust Northern Ireland
• Railtours Ireland
• South-West Region
• The Merchant Hotel Belfast
• Trinity College Dublin


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